Analisis Peran Komunikasi Anggota Kelompok dalam Jaringan Komunikasi
Abstrak: The aim of this study
was to analyze the influence of farmers’ affection on adoption of innovation.
The respondents used in this study were the members of Sido Rejo and Sido Mulyo
groups in Bantul who had already obtained information about the innovation of
compost. This research was conducted census through interviews of the object of
research to obtain primary data. The influence of farmers’ affection on
adoption of innovation was analyzed descriptively with sosiogram method. The
results showed that both groups have one click with opinion leaders of each
group leader. The conclusion of this study is the leader of the group is still
the main direction in the dissemination of information in this regard as opinion
leaders.
Keywords: the role of
communication, communication networks, groups
Penulis: Emilia Anggriyani
Kode Jurnal: jppeternakandd150388