Analisis pemasaran sapi potong melalui analisis marjin, transmisi harga, struktur pemasaran, perilaku pemasaran dan kinerja pemasaran
Abstract: Characteristics of
respondents the majority (54.38%) were at a productive age, in the study area had a low educational
background were 89.28% the elementary school. Respondents (49.12%) had more
than 20 years of farming experience. Ongole Crossbreed (PO) were the most
preferred cattle raised by the majority of respondents (57.89%). The
respondents mostly (94.74%) sold their cattle to the local trader or middlemen.
Who sold their cattle directly to the animal market opted Pakis as the most
preferred location (40.35%). The majority of respondents (68.42%) agreed that
middlemen played a crucial role in determining the selling price. The selling
price of cattle in producers level has a low correlation (r = 0.32) with price
in the traders level. Also, the price transmission was low (0.00099). The farmers
earned monthly on average Rp 113.160 per animal, the local traders Rp 375.000
per animal. This low-income share caused by the fact that farmers should pay
production costs as an amount of Rp 2.329.772 per animal per year or Rp 194.147
per animal per month.
Keywords: beef cattle,
marketing structure
Penulis: Umi Wisapti Ningsih,
Budi Hartono, Eko Nugroho
Kode Jurnal: jppeternakandd170059
