Analisis Materi Informasi Perikanan dan Kelautan Pada Program Siaran Pedesaan di RRI Pekanbaru
ABSTRACT: This research was
conducted on December 2013 -January 2014 in RRI Pekanbaru. The research
objective was to determine the characteristics of the material in the field of
fisheries and marine on Rural Broadcasting Program, in Pekanbaru RRI, consisting of: (1) the proportion of
information; (2) types of information; (3) the duration of information package;
and (4) the format of broadcast. This research used survey method. Data
collected in this study is the script and documentetion recordings. Then, the
data was analyzed descriptively (Hartono, J. H, 2004). The results showed, that
RRI Pekanbaru only able to broadcast 156 (60%) of the 260 packages targeted
Rural Broadcast Program, in 2013. Of that amount, package of fisheries and
marine information, only 12 packages (7.70%). While the dominant broadcast
package is a package of common development field (61.53%) and package
agricultural sector (30.77%). Of the 12 packages of fishery and marine
information presented, the majority (87%) contain material field of
Aquaculture. The rest is matter Socioeconomic Fisheries field (13%). While the
material four other fields (Fisheries Resource Utilization, Water Resource
Management, Technology of Fishery and Marine Sciences), was never broadcast.
Presentation of Rural Broadcast Program on RRI Pekanbaru, consists of 5 (five)
segments. Namely Opener Bumper, Introduction to the Theme, Discussion of the
Material, Interactive Dialogue, and the Bumper Cover. Material Description, is
presented in the format of ‘Dialogue’ or ‘Drama’ (Fragment).
Keywords: Extension Fisheries,
Riau, Pekanbaru RRI, Rural Broadcast Program
Penulis: Ridar Hendri, Kusai
Kode Jurnal: jpperikanandd160531
