STUDI KELAYAKAN USAHA DAN DAYA SAING PADA INDUSTRI TEPUNG TAPIOKA DI KECAMATAN POGALAN KABUPATEN TRENGGALEK
ABSTRACT: Small and Medium
Enterprises play an important role for economic growth in Indonesia. As an
agricultural country, development on agricultural sector should be done to meet
the needs of industries. As agricultural commodities, cassava requires processing
efforts to increase the product value. Anis Jaya has been processing tapioca
flour since 1983 in the center of tapioca flour on Pogalan, Trenggalek Regency.
Since 2015, Anis Jaya has decreased production number, due to the decline on
market demand. This has an impact on the decline of cassava purchasing price by
industry. Therefore, the objective of this research is to analyze the
feasibility of Anis Jaya business and to analyze business competitiveness using
Porter’s Diamond model approach for business development. The analysis shows
that the Net Present Value is Rp. 88.690.571,74 (NPV > 1), Internal Rate of
Return is 54,98% and Payback Period less than 1 year. Net B/C ratio of Anis
Jaya is 2,82 which indicates that the industry is still worth continuing. The
formulated development strategy is making efficiency by adding capital,
improving product and service quality, optimizing labor performance, and
managing raw material inventory and auxiliary materials.
Penulis: Winda Amilia
Kode Jurnal: jppertaniandd170520