PENGGUNAAN DAGING SAPI PADA RUMAH MAKAN PADANG DI KOTA BANDAR LAMPUNG
Abstract: The objectives of
this research were to analyze the importance level of processed beef according
to consumers and the factors that affect the purchase of beef by Padang
restaurants in Bandar Lampung City.
Research samples consisting of 55 restaurants selected randomly and 165
consumers selected by using accidental sampling. Data were analyzed
descriptively and analitically using regression. The result showed that beef becomes the
second most important processed food after processed chicken. As many as 64 respondents
(38,79%) stated that the processed beef menu was the most important, 21
respondents (12,73%) said the processed beef menu was equally important, and 80
respondents (48,48%) said the processed beef menu was less important. However, the importance level of processed
beef did not affect on the purchase of beef.
It was because, not all consumers who considered processed beef most
important always buy beef. The budget allocation
for beef, the number of visitors, the number of processed beef kinds, and the
total number of seats affected the purchase of beef by Padang restaurants in
Bandar Lampung.
Penulis: Erni Rohasti,
Wuryaningsih Dwi Sayekti, Raden Hanung Ismono
Kode Jurnal: jppertaniandd170624