ANALISIS PERMINTAAN TEPUNG TERIGU OLEH PEDAGANG GORENGAN DI KOTA BANDAR LAMPUNG
Abstract: The objectives of
this research were to know the composition of the use of various types of
flour, the pattern purchase of wheat flour and factors that affected the demand
of wheat flour by fried food sellers in Bandar Lampung. The research was conducted intghe city of
Bandar Lampung purposely. The samples
that used in this study were 60 sellers chosen by proportional random sampling
method. Research data was analyzed by descriptive and inferential statistics
using tendency size central and regression linear analysis. The result showed
that other types of flour that used to make fried food was rice flour and sagu
flour, but the use of wheat flour were more dominant than any other flour. Rice
flour and sagu flour used as complements of the
wheat flour. The average purchase frequency of wheat flour was 5.53 time
per week, with the average amount 68.27 kg per week. Brand of wheat flour most
often used was Tambang and the sellers
choose the traditional market to buy the wheat flour. The factors that
positively affected the demand of wheat flour were the price of cabbage, the
number of buyer and the turnover. The
factors that negatively added the demand of wheat flour were the price of wheat
flour and the price of cooking oil.
Penulis: Yohana Agustina
Gultom, Wuryaningsih Dwi Sayekti, Eka Kasymir
Kode Jurnal: jppertaniandd170615