ANALISIS PERMINTAAN IKAN LELE (Clarias sp) OLEH PEDAGANG PECEL LELE DI KOTA BANDAR LAMPUNG
Abstract: The objectives of
this research were to know demand pattern of catfish (Clarias sp) and the
factors that affected the demand of catfish (Clarias sp) by pecel lele vendors
in the city of Bandar Lampung. This research was conducted in Bandar Lampung
city by survey method. Data collection
was carried out in November 2015 through to May 2016. The location was chosen purposively. There were 51 respondents of pecel lele
vendors chosen by simple random
sampling. The research data was analyzed
by descriptive statistisc analysis and regression analysis. The results obtained from this study was the
catfish demand by pecel lele vendors at
Bandar Lampung had buying frequency atseven times a week with the purchase
amount of catfish as much as 13-35 kilograms per week. Type of catfish that was
widely purchased by pecel lele vendors was sangkuriang, and the sellers usually
buy catfish at the suppliers who delivered catfish to the merchant. Factors that affected the catfish demand by
pecel lele vendors at Bandar Lampung was
catfish price, the portion of pecel lele, variety numbers of sold food,
output prices (pecel lele), business income and business scale dummy.
Penulis: Mukti Arta Sari, Ktut
Murniati, Wuryaningsih Dwi Sayekti
Kode Jurnal: jppertaniandd170616