ANALISIS EFISIENSI PEMASARAN KUBIS DI KECAMATAN GISTING KABUPATEN TANGGAMUS
Abstract: This research aims
to analyze the efficiency of cabbage marketing system in Gisting
Subdistrict. The research was conducted
purposively in Gisting Atas Village and Gisting Permai Village in
April-September 2016. Farmer respondents
were chosen randomly and marketing channel respondents were taken by tracing
marketing networks. Data analysis included analysis of marketing system
efficiency. Data analysis method using
S-C-P method. The results showed that the marketing system of cabbage in
Gisting Subdistrict were inefficient with producer share (Ps) above 54,49 percent, with the following conditions: (a)
the market structure was an imperfect competition. (b) the market conduct:
cabbage farmers had no difficulty in marketing their product. (c) the market
performance: there were twelve marketing channel; marketing margin and Profit
Margin Ratio were relatively high, and the elasticity of price transmission was
more than one.
Key words: cabbage,
efficiency, marketing, S-C-P model
Penulis: Muhammad Fajar Ali,
Suriaty Situmorang, Ktut Murniati
Kode Jurnal: jppertaniandd170630
