DESAIN KEMASAN MAKANAN TRADISIONAL MADURA DALAM RANGKA PENGEMBANGAN IKM
ABSTRACT: Packages are
denoting an attributeof a product, it canbe informationmedia andaffect the
image the brandofproduct. Designan attractiveproduct packagingwillbeidentity
anddistinctive characteristics, that canbe used asthe consumer appeal.
Productpackaging designof Unit Kecil dan Menengah (UKM) as produce traditional
foodis verysimpleand less attractive. The purposeof this research isto designa
Madura’s traditionalfood packaging to promote UKM.
Madura’straditionalfoodpackaging designis usingthe samepackaging, the
differences onlydistinguishableon the
outside ofthe packaging of products. The sharp model of packages arepaper bags
andcardboardbox packaging. The image which put on the packages areusing
Jembatan Suramadu as iconsofMadura
Island
Penulis: Iffan Maflahah
Kode Jurnal: jppertaniandd120443
