ANALISIS PENDAPATAN DAN PEMASARAN IKAN LELE DUMBO DI DESA MOJOMULYO KECAMATAN PUGER
ABSTRACT: Mojomulyo village
Subdistrict of Puger one of the contres
of catfish cultivation in Jember regency. In this prosess of growing up the
catfish, the woof is the largest cost at all the process.
The result of producing catfish should be in mutual accord with the marketing
efficiency because the price of selling would give the impact to the
cultivators income. This study aims to the income of catfish cultivator, the
factor influencing the income catfish, and marketing of catfish in Mojomulyo
village Subdistrict Puger. The research method is descriptive , analytical, and
corelational method. The method of collecting the data used Proporsional
Cluster Ramdom Sampling and Snowball Sampling . The results showed (1) The
income of this business catfish cultivation is profitable; (2) The factors that
signifantly the income of catfish cultivators are the cost of seed, the cost of
woof, total production, the price of selling, the cost of labor, the cost of
vitamins and another supplement; (3) The are 3 channels of marketing catfish.
Based on value of marketing efficiency, the marketing channel of catfish is
efficient. The 1st channel is the most efficient channel to profit share that
received the highest cultivator fo
84,38% and distribution margin value,
the 1st channel showed value of profit share and cost share more proportional.
Penulis: Antika Fahriatul
Fauziah
Kode Jurnal: jppertaniandd160724
