Analisis Pemasaran Gabah di Kecamatan Kubu Kabupaten Rokan Hilir
Abstract: This study aims to:
(1) Know the channel and function of rice marketing in Kubu Rokan Hilir
District. (2) Analyze cost, margin, and efficiency of rice marketing in Kubu
sub district Rokan Hilir District. This research was conducted by survey method
with the help of quisioner to interact with sample and sampling take 20 samples of farmers and buyers of rice.
Data analysis using Snowball Sampling. The results showed that the rice
marketing channel in Kubu sub-district only had one marketing channel from
farmers to big traders to RMU (Tebing Tinggi). The function of rice marketing
in Kubu Sub-district was done by marketing institutions such as farmers,
Collecting traders, Big trader and RMU Tebing Tinggi which includes the
functions of exchange, physical function and facility function. At farmers the
cost does not incur marketing expenses. In the merchant collecting the
marketing expenses incurred is the transportation cost of Rp 200 / kg which is
the cost for transportation. While the big trader spend on loading and
unloading marketing costs of Rp 85 / kg, transportation costs of Rp 200 / kg
and total marketing costs Rp 485 / kg. While the marketing efficiency is 9.89%
and the marketing profit is Rp 640 / kg and the share received by farmers is
77.26%.
Penulis: Awaluddin, Ahmad
Rifai, Evy Maharani
Kode Jurnal: jppertaniandd170164