O2O E-Commerce Data Mining in Big Data Era
Abstract: Large data
environment is required to build a data mining system for O2O e-commerce. This paper
analyzes the characteristics of large data era data, expounds the concept of
data mining and themethod of traditional data mining. Process: the use of the
results of comparative analysis, it combined with the characteristics of the
O2O data itself and the needs of modern people to establish a new privacy preserving
association rules mining model. Through the theoretical analysis of the new
data mining model, it can be found that the model can be used to protect the
privacy of data mining, data mining can provide the necessary data support for
the development of enterprises. Conclusion: it is proved that the data mining
system is practical and effective.
Author: Wang Chongwen
Journal Code: jptkomputergg160080
