THE EFFECT OF REVENUE AND MARKET SEGMENTATION LEVEL TOWARDS VENTURE CAPITAL INVESTMENT IN MOBILE APPLICATION BUSINESS
Abstract: The development of
mobile applications has mushroomed in local and foreign industries. This
provides a tremendous opportunity for developers. For technopreneur developer,
the capital to run the business is one of the biggest problems despite the fact
that they may have great competence in the feld. The fact that the business has
big potential market in Indonesia has invited investors from local and overseas
to invest as venture capital. However, due to the lack of knowledge on building
collaboration with the investors and onunderstanding the market and investor
needs in a long term, the developer fnds difficulties to grow its business and
to compete with bigger competitors. The research intends to seek the influence
in selecting the level of revenue and market segmentation to support the
investment decisions in the business of mobile applications, so that the mobile
application developer is able to monetize their business to attract investors
to invest in the venture capital.
Keywords: Investment
Decisions, Venture Capital, Mobile Applications, Revenue Levels, Market
Segmentation
Author: Dennis Adrian; Riswan
Efendi Tarigan
Journal Code: jptinformatikagg140009
