SOCIAL MEDIA AS POLITICAL PARTY CAMPAIGN IN INDONESIA
Abstract: Social media as a
trend in the Internet is now used as a medium for political campaigns. Author
explores the advantages and social media implementation of any political party
in Indonesia legislative elections 2014. Author visited and analyzed social
media used by the contestants, such as: Facebook, and Twitter. Author collected
data from social media until the end of April 2014. This article discusses the
use of social media by political parties and their features. The results of
this study indicate that social media are: 1) effective tool for current and
future political campaigns, 2) reach the voters and supporters instantly, 3)
used by Political parties to show their logo/icon, and 4) last but notleast
quick count results also show that political parties which using social media
as part of their campaigns won the legislative elections.
Author: Leon Andretti Abdillah
Kode Jurnal: jptkomputerdd140319