FACTORS INFLUENCING E-COMMERCE ADOPTION BY SMES INDONESIA: A CONCEPTUAL MODEL
Abstract: E-commerce present
different prospect to Small and Medium Sized Enterprises (SMEs) andprovides
benefits to SMEs. At this stage, there are a number of studies focused on SMEs
indeveloped countries. For developing countries, the situation is quite
different. Furthermore, thereis still limited number of researches on
e-commerce adoption by SMEs in Indonesia. SMEs playa vital role in reducing the
rate of poverty and unemployment in Indonesian economy. In 2009,micro, small
and medium enterprises in Indonesia consist of 52.7 million units or 99.99% of
thetotal business enterprises, and employ 96.21 million people or 97% of the
total labor forces. SMEsin Indonesia faced internal and external problems. This
study explores various factors influencinge-commerce adoption by SMEs in
several countries and projecting it to Indonesia. Results showsthat there are a
number of perceived opportunities presented by e-commerce adoption inIndonesia,
i.e. extending market-reach and even global, increasing customer
personalizeservices, and improving its competitiveness. Furthermore, this study
also proposes six potentialfactors influenced the adoption of e-commerce by
SMEs in Indonesia, i.e. perceived usefulness,perceived ease of use, relative
advantage, perceived risk, perceived trust, and compatibility.
Penulis: Evi Triandini
Kode Jurnal: jptkomputerdd130243