PENGEMBANGAN CUSTOMER RELATIONSHIP MANAGEMENT BERBASIS SISTEM E-COMMERCE
Abstract: PT Dwisanjaya Abadi
Mukti is a company engaged in distributing Pertamina lubricating agent with
products for industrial and automotive lubricants. Therefore, companies need a
Customer Relationship Management E-commerce-based systems, to address the
issues of purchasing and service to customers that are still conducted
manually. Systems analysis is done through observation interviews, and
literature; analysis of survey findings; and identification of information
needs from survey. The system is designed to give advantage to the user as to
obtain the desired information quickly, to acquire new customers, improve
customer relationships, and retain customers; other than that for the company
this system reduces operating costs, more efficient time, accessible anytime
and anywhere, improving work productivity, increase sales, increase the number
of customers, and improve customer satisfaction.
Penulis: Sugiarto Montana,
Muwasiq Mochamad Noor
Kode Jurnal: jptinformatikadd100341