Pengembangan Aplikasi E-Crm pada PT Trafoindo Prima Perkasa
Abstract: Various surveys show
that the key to corporate success lies not only on the product or service being
offered but how far the company’s efforts to satisfy the needs of its
customers. Companies have to provide products or services that match customer
needs and wants, and then maintain close relations with customers. Customer loyalty
will be the key to success, not only in the short term but sustainable
competitive advantage. This is because customer loyalty has strategic value for
the company. One way that proved effective and successful to meet and satisfy
customer needs is through the CRM (Customer Relationship Management). CRM is
not new in the business world. Customer Relationship has long been applied by
traditional businessmen. Technology in the form of a web can be utilized as a
catalyst in improving the quality of CRM. Combining Technology and CRM in a
business called E-CRM. E-CRM application development web based on PT Trafoindo
Prima Perkasa aims to analyze and design company and customer needs. The
research method used in this writing is descriptive survey method primarily
associated with the customer. The analysis tool used is the model porter five
forces and industry analysis: CPM Matrix, the External Factor Evaluation Matrix
(EFE), the Internal Factor Evaluation Matrix (IFE), SWOT Matrix, IE Matrix,
SPACE Matrix, and Grand Strategy Matrix to identify alternative strategies can
be applied. Alternative strategy is then measured with a Matrix QSP charm,
coupled with the approach of Object Oriented Analysis and Design as the basis
for the development of E-CRM application based on web. Conclusions obtained are
E-CRM applications have produced work as expected.
Penulis: Honni, Robertus Tang
Herman, Kurniawan Iswanto
Kode Jurnal: jptinformatikadd080050