Risk identification and evaluation of customer collaboration in product development
Abstract: The purpose of this
paper is to identify risk factors that caused by customer collaboration in new
product development systematically, and propose an approach to judge which risk
factors are critical and catch substantial attention.
Design/methodology/approach: This study identifies risk factors according
to the results of case studies of enterprises in china. On this basis, an
improved rough number approach is put forward to evaluate the importance of
risk factors.
Findings: Firstly, classify risk factors into three aspects. Then,
present a risk factor set, which include thirty-seven risk factors. At last,
determine which risk factors are critical by using an improved rough number
approach.
Originality/value: Considering there are few researches studying
comprehensive risk factors of customer collaboration and assessing them, this
paper explores a risk factor set of customer collaboration in product
development stage, and proposes a novel approach, which can help to solve the
problem of subjective, vague and lack of prior information of evaluation, to
evaluate risk factors.
Keywords: customer
collaboration, product development, risk identification, risk evaluation,
improved rough number
Author: Xuefeng Zhang, Yu
Yang, Jiafu Su
Journal Code: jptindustrigg150070