PENINGKATAN PERFORMA KEMASAN DAN STRATEGI PEMASARAN (IbM UKM Pengerajin Kerupuk Getas)
ABSTRACT: Kerupuk getas and
kemplang are snacks from Bangka Island made from a mixture of mackerel and corn
starch. The snacks are produced by snack food home industry. The production center
located in Belinyu and Pangkalpinang City. The main problem of industry is lack
of knowledge about the packaging technology and sales strategy. The product
packaging is an important part of a sales strategy. In this report, the authors
proved statistically that the product packaging can increase revenue. The
packaging system by using vacuum packaging machine. Furthermore, sales strategy
e developed into an online system.The results show that sales of products with
packaging boxes significantly affect gross income partners. Correlation test
showed that the value of pearson product moment (r) is 0.862. The value of the
Pearson product moment means that there is a very close relationship between
the product packaging boxes with gross revenue and P-value is 0.05 so it was concluded
that the relationship is significant.
Penulis: Ilham Ary Wahyudie,
Zanu Saputra, Zaldy Kurniawan
Kode Jurnal: jptmesindd160327