Peningkatan Pelayanan Jasa dengan Menggunakan Metode Servqual dan Metode Quality Function Deployment (Studi Kasus di Larissa Skin Care and Hair Treatment, Surakarta)
Abstract: Larissa Skin Care
& Hair Treatment is one of service industry serving treatment of skin and
hair which have the concept of ”Back to Nature”. by the using number of the
same service industry in Surakarta and the awareness of costumers toward how
important the quality is beauty clinique in Surakarta have to stunggle order to
be able to give service in accordance with costumers needs and desines. To solve
these challenges, research was done to observe ang to know what is exactly
desires and needs of costumers in beauty clinique Larissa Surakarta. It used
Servqual method is used to calculate the discrepancy between costumers
preception and their hope. Quality Function Deployment is used as mean to
evaluate quality of service given to costumers by arranging programs though
house of quality. By combining those two methods of Quality Function Deployment
method and Servqual method, hopefully it would improve performance better. The
research resulted 3 variables which have positive gap so it could be said thet
it had fulfilled the level of costumers desire. While the variables that
couldn’t the fulfilled yet were focused on variables which have negative gap.
Based on the house of quality, 5 variables werw choosed in priority scale to
improve the quality of service, they are houlding towards costumers given by
kapters, beautician, and doctors. beauty equipment used, recovery or the result
of using Larissa treatment, how Larissa solve the probles or complains from
costumers, and friendliness of staffs and doctors toward costumers.
Penulis: Roni Zakaria R,
Fakhrina Fahma, Sugesti Sri Linuwih
Kode Jurnal: jptindustridd070047
