Penentuan Permintaan dan Nilai Tambah Produk Industri Kreatif Pada Pasar Lokal
Abstract: Recently, creative
industries growth significantly. However, this growth is still constrained by
various factors, one of which is the funding. This aspect has not been solved
well although there has full government support. This is due among other
things: 1) there is no form of financing schemes in accordance with the
creative industries; 2) the amount of commitments lending by financial
institutions is not adequate. 3) have not been socialized and performing well.
This constraint requires more detailed analysis of the aspects most and very
influential on the growth of the creative industries. This research was
conducted through analysis of the logical framework approach as well as
industrial cluster approach to the object in the fashion and design , which is
well established in Bandung. Outcomes were include: 1) identification of
critical success factors (CSF) in small industry based on the demand and the
potential of the locality; 2) the mapping capitalization model of stimulus and
treatment of the CSF; 3) analysis of products value-added based on demand and
market; 4) analysis of capital policy for the creative industry.
Penulis: Made Irma
Dwiputranti, Andriyani Oktora, Dodi Permadi
Kode Jurnal: jptindustridd160287
