MODEL PENDUKUNG KEPUTUSAN PEMASARAN MENGGUNAKAN FUZZY INFERENCE SYSTEM (STUDI KASUS: TOKO ONLINE)
ABSTRAK: The growth of
Internet users both in the world and Asia give a big opportunities to develop
Ecommerce in Indonesia, create more Online Shops. Through the early research in
the form of questionaire and interview, Online Shops have many challanges not
only from competitors but also from the environment condition, Rupiah to United
States Dollar rates, and also the supply condition or supplier when supplying
products. To support the Online Shops in making decisions, designed a model
using Fuzzy Inference System with Mamdani because, it is intuitive and work
well with human input, the model designed using MATLAB application, and for the
inputs we will be using Stock Condition, Demand Prediction from hystorical
data, Ruiah to US Dollar rates, and Supply condition, and for the outputs there
will be Add stocks policy, promotional policy, contract with other supplier policy
and price adaptation policy, for the rules we will be using the if the rules.
The Models will be verified and validated with help from “Ikelashop” owner, the
verification process will test if the rules given, give outputs as designed,
for the validation will be using Extreme Combination Test, or using extreme
combination between condition, face validity with help from expert to validate
the outputs from Extreme Combination Test, and Turing Test with comparing
between model’s output and expert decision. The result are two types of
Decision Support Model for marketing, Critical Model and Non Critical Model
that is not affected by Rupiah to Dollar Rates, already verified and validated.
Penulis: Michael Setiawan,
Triwulandari SD, Pudji Astuti
Kode Jurnal: jptindustridd160225
