Determination of Part Specification and Critical Part for Food Package Improvement at MSME AE Jaya Batu by Using QFD Method
Abstract: MSME AE Jaya is a
food industrial company which produces Bakpia. It is located in Jalan Samadi
Batu City. Recently, AE Jaya markets its products in Batu and Malang city.
During its marketing, it faces some difficulties and problems in selling the
products. Such as it is not accepted in a particular supermarket or even in a
souvenir shop. It is because the standard packaging of its bakpia is not
fulfilled yet. Not only that, it is also because the packaging is less
interesting and less hygienic. Due to this condition, therefore a research is
needed. The research aims to identify consumers’ attributes, technical
requirement attributes and critical part attributes in bakpia’s packaging that
produces by AE Jaya. Those aspects could be very helpful in identifying or
knowing some information about an interesting packaging design and how to make
a good packaging which is appropriate with consumers needs. The method used in
this research is called Quality Function Deployment. The researcher used the
first phase and the second phase of QFD. Based on the analysis that has been
conducted, there are 8 consumers’ attributes, 10 technical requirement
attributes and 9 critical part attributes.
Keywords: Design Planning,
Packaging, House of Quality, Product Planning, Quality Function Deployment
Penulis: Rika Amartha
Wulandari, Yuswono Hadi
Kode Jurnal: jptindustridd170003
