Customer Relationship Management Untuk Meningkatkan Daya Saing Perusahaan
Abstract: For corporate that
compete in industry, Customer Relationship Management (CRM) strategy must be
engaged ini order to remain competitive. This strategy involves marketing,
sales, service, and technology which have to work together in harmony with
other aspects oforganization. As a business concept, CRM gives contribution to
develop marketing strategic through creating long lasting relationship with
customers. The goal of CRM is to enhance the value of customer satisfaction. If
customer satisfaction goals were not achieved with the implementation ofCRM
then this strategy fails.
Penulis: Bambang Suhardi
Kode Jurnal: jptindustridd060066