Corporate social capital, market orientation, organizational learning and service innovation performance: An empirical survey in the Pearl river delta of China
Abstract: Service innovation
performance (SIP) is an important driver of growth and wealth of service firms
in wide range of industries. Yet, few research studies have been done to
explore the influencing factors. The purpose of this study intends to identify
the impacts of corporate social capital, market orientation and organizational
learning on service innovation in the Pearl River Delta of China.
Design/methodology/approach: The paper mainly adopted the empirical research.
A Structure Equation Model containing an intermediary variable was established
to explore the relationships of SIP.
Findings and Originality/value: The main findings of the research support
some of the propositions: (1) Both corporate social capital, market orientation
and organizational learning have distinct positive impact on service innovation
performance; (2) Corporate social capital, market orientation has a positive
effect on organizational learning respectively, and (3) organizational learning
plays a mediating role between the corporate social capital, market orientation
and service innovation performance.
Research limitations/implications: The research object of this paper has
been restricted to the enterprises in Pearl River Delta of China. By contrast,
variables and theories all come from western research, which was not adequate
in explaining some results in the context of China. Given the limited
theoretical and empirical research to service innovation, future research
studies might widen their examinations to include other potential factors.
Practical implications: This study has significant implications to
enterprises. The results of this study suggest that enterprises should
establish the social networks accommodated by the development of organization.
In addition, more attention should be paid to focus on market orientation to
enhance the ability to respond to changes in the market environment. It’s
particularly necessary to strengthen organizational learning to improve the
ability of information.
Originality/value: The insights from this paper can help service managers
to better understand the relationship among corporate social capital, market
orientation, organizational learning and service innovation performance in the
context of China’s economic transformation, as well as provide some useful
guidance for the service sector’s innovation activities.
Keywords: Corporate Social
Capital (CSC); Market Orientation (MO); Organizational Learning (OL); Service
Innovation Performance (SIP)
Author: Zhaoquan Jian, Yulu
Zhou
Journal Code: jptindustrigg150034