Analisis Konsumsi dan Perilaku Konsumen dalam Penggunaan Energi BBM untuk Kendaraan Bermotor di Surakarta
Abstract: This study aims to
determine people’s behavior in using the energy from fuel oil to know the
amount of premium as well as private consumption index in Surakarta. This
research was conducted in four stages. The first stage is to determine the
sample. In determining the research sample, the method used is the area
sampling and purposive sampling. While the number of respondents is determine
by the formula Taro Yamane of 400 respondents. The second phase of preparing
the questionnaire, all variables, attributes, and questions adapted from the
model of consumer behavior Kotler (1997). The third stage cluster analysis and
cluster profiling done to achieve the characteristics of Surakarta community.
The last step in research is to calculate the index consumption Surakarta
Penulis: Roni Zakaria R.,
Fakhrina Fahma, Sukma Hendra
Kode Jurnal: jptindustridd100109