A DEVELOPMENT STRATEGY FOR DAIRY GOAT FARMS IN BOGOR REGENCY - WEST JAVA
Abstract: The objectives of
present study were to formulate development strategies for dairy goat' farms
that capable of supporting goat's milk agribusiness. Three medium scale dairy
goat farms located in Bogor Regency which has population of more than 100 heads
and has established more than 10 years were purposively selected for the study.
Data were collected during February to May 2014. The design of this study was
based on descriptive qualitative approach (rapid appraisal approach). Data were
analized using internal factors evaluation (IFE) and external factors
evaluation (EFE), strategic position and action evaluation (SPACE) matrix, and
grand strategy matrix. It was revealed that dairy goat farms in Bogor Regency
were located in quadrant I in SPACE matrix, which was on the aggressive
strategy. Dairy goat farms have many resource advantages, despite facing
various threats. The Grand Strategy Matrix analysis showed that dairy goat
farms were in quadrant I. Dairy goat farms were in an excellent position to
take advantage of the opportunities, overcome internal weaknesses and avoiding
multiple external threats. The best strategies to be selected for dairy goat
farms were market penetration and product development.
Keywords: dairy goat;
development strategy; Internal Factor; External Factor; SPACE Matrix; Grand
Strategy Matrix
Author: L. Cyrilla, B. P.
Purwanto, D. A. Astuti, A. Atabany, A. Sukmawati
Journal Code: jppeternakangg160038