Tingkat Kesukaan Konsumen Terhadap Kopi Campuran Robusta Dengan Arabika
ABSTRACT: Coffee is the third
most consumption beverage after water and tea. The popularity of coffee as
beverage makes coffee consumption becomes a habit in rural and urban
communities. Arabica and robusta coffee is the most widely sell in the market.
Both have distinctive characteristics, arabica has an excellent taste and high
selling prices, whereas robusta has high productivity and affordable by the
consument. Improving the quality and price of coffee, this study conducted
robusta and arabica coffee blending and acceptance tested using the 32
respondents who are semi-skilled respondents. Hedonic test is done to see
consumer acceptance of blended coffee between robusta and arabica with a ratio
of 3: 1, 2: 1, 1: 1 and robusta as control. The parameters observed were color,
aroma, flavor, acidity, body, after taste and overall, using a Likert scale.
Respondents consisted of 59.4% men and 40.6% women, with the age range <30
years around 12.5%, 30-40 years around 40. 6% and above 40 years around
46.9%.Female respondents generally drank coffee <5 times a week, while
men> 16 times a week, where the most respondents consume coffee instant. The
result of hedonic test of four types of coffee served, male preferred blended
coffee 3: 1 specially color, aroma and flavor. However female also prefer
blended coffee 3: 1 with dominant variable color and aroma. The correlation
between age and the variables especially taste and after-taste for the older
male respondents increasingly like the taste of coffee served, and in contrary
with the women .
Penulis: Elsera Br Tarigan,
Dibyo Pranowo, Tajul Iflah
Kode Jurnal: jppertaniandd150974
