TINGKAT KEPUASAN PETERNAK AYAM BROILER TERHADAP POLA KEMITRAAN MODEL CONTRACT FARMING DI KECAMATAN KAMPAR KIRI TENGAH KABUPATEN KAMPAR (STUDI KASUS PT. MITRA ANUGERAH SATWA)
Abstract: This study aims to
determine are: (1) the characteristics of livestock enterprises PT. Mitra
Anugerah Satwa, 2) a partnership PT. Mitra Anugerah Satwa, 3) plasma levels of
satisfaction broiler breeder on PT. Mitra Anugerah Satwa. This type of research
is descriptive using quantitative and qualitative data. Data collection is an
interview conducted using questionnaires. Analysis of the data used is Costomer
satisfaction index and the Importance of performance analysis. The
characteristics of livestock enterprises PT. Mitra Anugerah Satwa was from
4000- 7000 scale tail and was using its own enclosure, in partnership with the
company for one year, as well as per period income in the range of Rp.
8700000-15000000. Pattern-run partnership is core plasma model contract
farming. Where the company became the nucleus and breeder becomes plasma that
is closed. This study used seven variables to determine the level of
satisfaction plasma farmers. After calculation using the Customer Satisfaction
Index Customer Satisfaction Index value obtained was 80.74. If this value is
based on the satisfaction index of plasma ranch, then the value of partnerships
breeder Customer Satifaction Index plasma reached 0.81 and are in the interval
from 0.81 to 1.00 so that it can be said that the overall satisfaction index of
plasma farmers for variables tested are the criteria very satisfied. On the
Importance analysis of performance analysis variables that have low performance
is the quality of the livestock production facilities given company does every
period of good quality and at a contract price of livestock production
facilities are expensive.
Penulis: Juherdi, Cepriadi,
Roza Yulida
Kode Jurnal: jppertaniandd160374
