TINGKAT KEPUASAN PETERNAK AYAM BROILER TERHADAP POLA KEMITRAAN MODEL CONTRACT FARMING DI KECAMATAN KAMPAR KIRI TENGAH KABUPATEN KAMPAR (Studi Kasus : PT. Gemilang Unggas Prima)
Abstract: The purpose of this
research to analyze partnership implementation which has ran by PT. Gemilang
Unggas Prima. Analyze the level of satisfaction plasma farmer on the
implementation of partnership PT. Gemilang Unggas Prima. Research sites in the
District of Kampar Kiri Tengah, Kampar Regensy. Interpretation sample method is
usedpurposive sampling method which partnership minimal 3 periods who made
respondents. There are 18 farmers who partnered on the PT. Gemilang Unggas
Prima. Type of research is descriptive using quantitative and qualitative data.
To collect data was done through interviews by questionnaires. Data analysis is
descriptive used(Customer Satisfaction Index) CSI and (importance performance
analysis) IPA. Result shows of the analysis partnership was indicated
partnership pattern run of PT. Gemilang Unggas Prima is the plasma core system
with the modelcontact farming bi-part, between companies and farmers are
concerned with the letter of cooperation agreement, which in there are
provisions of the right and obligation that must be meet by the companies and
farmers. Other than, that the contract price of feed, DOC, and live chickens
agreed in contract price determined by company. Result shows of the analysis
satisfaction index of farmers(Customer Satisfaction Index) obtained 81, 20 % it
means farmers are very satisfied with the performing of PT. Gemilang
UnggasPrima. Based on the analysis (importance performance analysis) are
variable that should be improved in performance company is the quality of
variable fowl tools production.
Penulis: Catur Subiyanto,
Cepriadi ', Eri Sayamar
Kode Jurnal: jppertaniandd160222
