STUDI PENGEMBANGAN EKOWISATA MELALUI PENDEKATAN SUPPLY DAN DEMAND DI TAHURA SULTAN SYARIF HASYIM RIAU
Abstract: Tahura Sultan Syarif
Hasyim is one of the forest region in Riau which can be developed as an
ecotourism object. The devolopment of ecotourism needs the integration supply
and demand aspects. The object of research was to identify the supply and
demand aspects an also to find out the strategy in developing Tahura Sultan
Syarif Hasyim. The technique of collecting data used by the researcher was
using questionnaire, observation, and literature review. The technique of
analyzing data was using scoring analysis, descriptive analysis, and SWOT
analysis. The result of this research was Tahura Sultan Syarif Hasyim has the
supply aspects which consist of natural resources, facility and infrastructure,
accessibility an local society, whereas the demand aspects consist of
characteristics, motivation, perception, and expectation of the visitors. Some
strategies which can be applied in developing ecotourism for instance through
developing the nature tourism by adding the supporting facility and
infrastructure, empowering the local society around tahura, promoting Tahura
Sultan Syarif Hasyim in various types of advertisement, improving the facility
and infrastructure which have existed.
Penulis: Indrayati, Defri
Yoza, Tuti Arlita
Kode Jurnal: jppertaniandd150726
