STRATEGI PENINGKATAN PENDAPATAN AGROINDUSTRI KERUPUK TEPUNG TAPIOKA DI KELURAHAN MANGLI KECAMATAN KALIWATES KABUPATEN JEMBER
ABSTRACT: Jember economy has
supported by two agricultural sectors which are food processing agrindustry and
agriculture. One of raw materials agriculture processing product industries in
Jember is crackers agroindustry. The production centre of this agroindustry is
located at Mangli, Kaliwates sub district Jember. This research is analytic
quantitative and qualitative analytic descriptive using SEM-PLS approach and
helped by R Program that used to formulate factors model that having an effect
on the income also using SWOT analysis to formulate the strategy. The results
of this research showed that variables that having an effect on the level of
income and cost efficiency of production at Mangli, Kaliwates sub district
Jember are social factors, economy and the business strategy. Economically, the
crackers industry at Mangli, Kaliwates sub-district, Jember is profitable with
Rp. 112.560,47 per day and the efficient production fee with value R/C 1,06.
The enhancement strategies of crackers industry are include : developing the
strong partnership with raw materials supplier, the efficiency of crackers
production, technology production adoption, market segment extension, the
enhancement of capital access, enhancement of crackers product quality, and
diversification of processed crackers product.
Penulis: Efie Fadjrijah Eka,
Rizal Rizal, muksin
Kode Jurnal: jppertaniandd150968