Strategi pengembangan usaha agroindustri Lidah buaya (Studi Kasus: Usaha Agroindustri Lidah Buaya Duta Purnama di Kelurahan Sidomulyo Barat Kecamatan Tampan Kota Pekanbaru)
Abstract: The purposes of this
research are to analyze net income, efficiency and BEP (Break Even Point) of
agro-industrial business of Aloe vera of Duta Purnama and to draft the
development strategy that can be applied to this agro-industrial business. The
data used in this research are primary data and secondary data. The data
analysis method used in this research are basic business analysis by counting
the income, profit, efficiency (RCR), BEP unit, BEP income, SWOT analysis and
AHP (analytic hierarchy process). Seen from the value of profit, Duta Purnama,
the agro-industrial business, has a very promising prospect. It can be known from the result of the
research that the RCR values of Nata De Aloe and Duta Purnama’s cracker
business are respectively 1.86 and 1.43. The first main strategy and can be
applied to develop the business by using AHP is maintaining the competitive
price of products.
Penulis: Sakinah Rahmadhani,
Suardi Tarumun, Eliza
Kode Jurnal: jppertaniandd140628
