STRATEGI PENGEMBANGAN USAHA LEBAH MADU KELOMPOK TANI SETIA JAYA DI DESA RAMBAH JAYA KECAMATAN BANGUN PURBA KABUPATEN ROKAN HULU
Abstract: Honey bee breeding
business is a business development and sales of livestock products of honey
bees. Development of beekeeping businesses have good prospects for the future,
the need for business development strategies to increase public interest in
promoting the beekeeping business. The business location of honeybees of
Farmers Group Setia Jaya located in the village Rambah Jaya subdistrict Bangun
Purba, district Rokan Hulu has good prospects to produce the amount of honey
due to its location adjacent to the acacia plantations owned by the Company
Sumatra Silvia Lestari and rubber plantations has planted by local people. It
is obviously very profitable for farmers honeybees as a source of food or feed
bees directly derived from nature. This study aims to find out what activities
undertaken farmer groups to develop a business honeybees. The research was
conducted in February until March 2015. Based on the results of the research
shows that the first Setia Jaya Farmer's Group in conducting maintenance and
upkeep, harvesting, packaging and distribution (marketing) is still done
manually, which means the traditional and still wearing human intervention so
that the results are not optimal. Second Alternative business development
strategies that can be applied by Farmers Group Setia Jaya, one of which is
making honey product quality, create excellent honey products and maintain the
authenticity and purity of the honey as well as improving the productivity of
honey in order to increase customer loyalty to the farmer groups.
Penulis: Andri Setiawan,
Rudianda Sulaeman, Tuti Arlita
Kode Jurnal: jppertaniandd160159
