STRATEGI PENGEMBANGAN AGRIBISNIS TANAMAN HIAS PALEM WEREGU (Rhapis excelsa) DI KOTA PEKANBARU PROVINSI RIAU
Abstract: Rhapis plant is one
of the plantation which has the potential to be developed in Pekanbaru city
because it is one of the high producers area of rhapis plant in Riau Province.
The purpose of this research: 1) Determine agribusiness system of rhapis plant
in Pekanbaru City, 2) Formulate agribusiness development strategy of rhapis
plants in Pekanbaru City. The method used in this study is a survey method by
using purposive sampling. Total populations of rhapis farmers in Pekanbaru is 9
rhapis farmers. 2 farmers were sampled according
to the criteria of the study. Farmers who are still active in the cultivation
and marketing of rhapis plants. The results of the study shows that
agribusiness of rhapis plants have a marketing problem is the low price
specified by exporters and transportation cost by farmers from Pekanbaru to the
port of Tanjung Priok, Jakarta. Agribusiness development priority strategy of
rhapis plant is (1). A partnership between farmers and shopkeepers rhapis
plants (2). Reducing dependence on exports of raphis (3). Increasing the role
of the government in controlling price of rhapis that farmers profit price and
bargaining position of farmer (4). Increasing sales of rhapis export scale with
government (5). Expanding land rhapis nursery for seedling availability rhapis
for farmers.
Penulis: Andika Pratama Elza,
Syaiful, Novia
Kode Jurnal: jppertaniandd160358
