STRATEGI PENGEMBANGAN AGRIBISNIS BUAH NAGA DI PULAU BENGKALIS
Abstract: The purposes this is
to knowimplemantation of agribusiness systems dragonfruit developmentand design
appropriate development strategies for its enterpreneurs bengkalis island.
Analytical methods used in the study is descriptive and SWOT analysis. Results
revealed that there were three subsystems that goed well: 1. Subsystem input supply, 2. Subsystem marketing, 3.
Subsystem supply. The strategy for development by entrepreneur are: (i). Increase
the total area of dragonfruit plants which aims to meet the needs of consumers
and the market. (ii). Support joint development of dragonfruit by the district
bengkalis. (iii). Participating role in the training of professionals in
government or agribusiness development dragonfruit. (iv). Encourage the
development of dragonfruit basedproduct that is able to create added value in
the dragonfruit farm.
Penulis: Muhammad Faisal,
Syaiful Hadi, Arifudin
Kode Jurnal: jppertaniandd150761