STRATEGI PENGELOLAAN WISATA ALAM BERBASISKAN MASYARAKAT DI TAMAN NASIONAL BUKIT TIGAPULUH DESA RANTAU LANGSATKECAMATAN SEBERIDA KABUPATEN INDRAGIRI HULU PROVINSI RIAU
Abstract: The Bukit Tiga Puluh
National Park(TNBT) set in 2002withthe aim ofprotecting theecologicalprocessesthat
supportlife, preserve theflora, faunaandecosystemsthat existinthe national
parkas well asfor the development ofscience, education, research, support
activities ofcultivation, as well astourismin order to utilize natural
resourcesin a sustainable manner.The growing popularity ofecotourismin
societytodayandthe tendency ofthe increasing scarcity of naturalauthenticity
potential, thenefforts to useTNBT functionasecotourismdestinationshouldbe
realizedwithout further delay.This activity is expectedto
bringpositiveimplicationson the economy ofthe community, as well as foster a
culture oftourism awarenessandpro-conservation as a tourism assetandsustainer
of life.The research was conductedinNovember -December
2014onEcotourismCommunity Careof RantauSalo(MPERS), in
theRantauLangsatVillage,
Thisstudyusedsurveymethodsand field observations. Datafrom the studywere
analyzeddescriptively.Based onresults of theresearch, MPERShave a wide choiceof
alternativestrategies thatdirectattention tothe strengths, weaknesses,
opportunitiesandthreats.Furthermore, the right strategytobe appliedin the
development ofMPERStodayisa functionalstrategy.Functional strategyis the
approach takenfromeachfunctional(HR functions, management, etc.), whichcombines
a varietyof activitiesandcompetenciesofeachfunctiontoimprove performance.
Penulis: Rifda Ningsih, Defri
Yoza, Evi Sribudiani
Kode Jurnal: jppertaniandd150730