Strategi Pemasaran Pinang (Areca sp.) Studi Kasus Kecamatan Sibolangit, Kabupaten Deli Serdang, Propinsi Sumatera Utara
ABSTRACT: Areca nut is one of
North Sumatra’s potential export commodity which it’s management still did as
partial. The purpose of this research is analyzing the income level of areca
nut farmers, analyzing the commodity marketing system of areca nut, Identifying
factors marketing development of areca nut in Sibolangit sub Deli Serdang
regency North Sumatra Province. The election of research’s location did
expressly. The decision of respondent did as purposive sampling, but processing
factory and business administration which involved did as snowball sampling
method with total sample of 38 (thirty eigth) respondents. Data collected
through observation and analysis of the problem with interview using
questionnaires to farmers and entrepreneurs nut. Overall both primary and
secondary data is tabulated next as needed.
Result of this research is cultivation of areca nut did as polycultur
with low technology application level will low productivity. In product
marketing subsystem, trade chain is too long, that’s why product’s cost is not
too efficient and than make double margin, than areca nut’s farmer price is too
low, so areca marketing strategy priorities in District Sibolangit is forming
farmer groups, cooperative village level, supervision of areca marketing system,
human resource development and used of quality seeds.
Penulis: Pebriaman Kanista Ma,
Yunus Affifudinb, Ridwanti Batubarab
Kode Jurnal: jpkehutanandd150218