Strategi Bersaing Agroindustri Susu Kedelai Bubuk (Studi kasus: industri sgn di kota pekanbaru)
Abstract: This studyaims to
analyze the internal and external environment and accomplish the competitive
strategy for agro-industry entrepreneurs of SGN soybean milk powder. A'WOT analysis which combines AHP and SWOT
was used Expert Choice 2000 Software. The results of this research
thatindicated the priority strategy for the agro-industry development of SGN
soybean milk powder are (1) Product development (2) Optimizing available
resources, (3) Efficiency with reducing production cost, (4) Improving the
quality of human resources through training regularly, (5) Maintaining the
quality and image of the product, (6) Utilizing the KUR program from the
Government and (7) Coordinate with relevant parties to inhibit the entry of
newcomers.
Penulis: Yudi Saputra, Syaiful
Hadi, Arifudin
Kode Jurnal: jppertaniandd140646
