SIKAP DAN KEPUASAN RUMAH TANGGA KONSUMEN TEH CELUP SARIWANGI DAN SOSRO DI BANDAR LAMPUNG
Abstract: This study purposed
to analyze the comparison consumer’s attitudes of Sariwangi and Sosro teabag to
upper and lower middle class households, and the relationship between
consumer’s attitudes and satisfaction of Sariwangi and Sosro teabag to
households income. This study was conducted in RT 12 Sukarame Baru Village of
Sukarame District and RT 07 Beringin Raya Village of Kemiling District, Bandar
Lampung City. Total respondents are 60 households that consist of 30
respondents of consumers Sariwangi teabag and 30 consumers Sosro teabag.
Sampling technique were using a simple cluster sampling and quota sampling.
Data was taken on September until November 2014. Data was using qualitative and
quantitative analysis. The results showed that the consumer’s attitudes of
Sariwangi teabag are better than Sosro teabag, the consumer’s satisfaction of
Sariwangi teabag are higher than Sosro teabag, and there is relationship
between consumer’s attitudes and satisfaction of Sariwangi and Sosro teabag to
households income.
Penulis: Fitria Meriza, Dyah
Aring Hepiana Lestari, Achdiansyah Soelaiman
Kode Jurnal: jppertaniandd160337
