PROSES PENGAMBILAN KEPUTUSAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN BENIH JAGUNG HIBRIDA OLEH PETANI DI KECAMATAN ADILUWIH KABUPATEN PRINGSEWU
Abstract: This study aims to
determine the decision process of using the hybrid corn seeds, the relationship
between the farmer’s characteristics and the decision of hybrid corn seeds, and
the factors that influence farmer’s decision to use hybrid corn seeds. This research was conducted in two villages,
namely Sri Katon village and Waringin Sari Timur village of Adiluwih
Subdistrict of Pringsewu Regency. There
are 80 respondents in this study that was chosen by disproportionate stratified
random sampling. The method of analysis
in this study is factor analysis using Principal Component Analysis (PCA). The results showed that the farmers decided
of using hybrid corn seeds by the process of introduction needs, information
searching, alternative evaluation, purchase decision and post-purchase
evaluation. The income and experience of farmers were positively related to
their decision of using hybrid corn seeds.
There were three dominant factors that influenced the decision of using
hybrid corn seeds. The first component was individual differences which were
consisted of farmer’s perceptions of the adequacy of hybrid corn seeds, level
in the understanding of hybrid corn seeds, and farmer’s perception on the level
of residential proximity of agricultural stall.
The second component was farmer’s perception of the product which was
consisted of perception about pests and disease of plant resistance,
production, and output. The third
component was farmer’s perception about price, consisted of only one variable
namely the price of hybrid corn seeds.
Penulis: Jenny Permasih,
Sudarma Widjaya, Umi Kalsum
Kode Jurnal: jppertaniandd140805