POLA PERMINTAAN DAN LOYALITAS PEDAGANG SOTO TERHADAP BIHUN TAPIOKA DI KECAMATAN PURBOLINGGO KABUPATEN LAMPUNG TIMUR
Abstract: The objectives of
this research were to know demand pattern of tapioca vermicelli and loyalty of
soto vendors to tapioca vermicelli. This
research was conducted in Purbolinggo Sub District East Lampung District by
using cencus method. Data collection was
carried out in November 2014-March 2015.
The location was chosen purposively.
There were 11 villages as research location. Respondents were chosen by using census
method. Respondents were all 48 soto
vendors using tapioca vermicelli. The
method of analysis in this research was descriptive. First purpose was analyzed using descriptive
statistics and the second purpose was analyzed using loyalty pyramid. The results showed that demand pattern of
tapioca vermicelli has a demand frequency of 30 times per month with the amount
of 16-30 kilograms per month. They
served soto only with tapioca vermicelli.
“Moro Seneng” brand was chosen by most vendors. They usually bought tapioca vermicelli in
traditional market. The loyalty level of
soto vendors in this research was in the category of liking the brand (97.92%)
or categorized as loyal vendors.
Penulis: Ni Wayan Putriasih,
Wuryaningsih Dwi Sayekti, Rabiatul Adawiyah
Kode Jurnal: jppertaniandd150954
