POLA PENGGUNAAN HASIL, MANFAAT, DAN FAKTOR PENYEBAB PENJUALAN KOPI PETANI KEPADA TENGKULAK DAN EKSPORTIR DI KECAMATAN PULAU PANGGUNG KABUPATEN TANGGAMUS
Abstract: This study aims to
assess: business performance of coffee middlemen and exporters, coffee
allocation and usage patterns total sales proceeds of coffee farmers, the
economic benefit when farmers selling coffee to middlemen and exporters, and
factors cause farmers decisions determine coffee sales. This research was
conducted in two villages, Gunung Megang Village and Tekad Village in Pulau
Panggung Subdistrict of Tanggamus Regency.
The method of analysis used in this study is an instrument test
(validity and reliability), perception (qualitative description), Willingnes to
Pay method (WTP), and multinomial logit regression which two models. The research samples were chosen by propotional
simple random sampling from four farmer groups of two villages. The results showed that from each of the 65
respondents coffee farmers assessed both of the exporter and middlemen with
score 87.7 percent and 75.4 percent.
It meant that farmers assessed
both exporters and middlemen as the sale of coffee, but more respondents rate
the better exporters as evidenced by the value of perceptions. Allocation of
coffee farmers production obtained from 65 samples showed that 31 farmers
(47.69%) sold most of his coffee to middlemen, 12 farmers (18.46%) equally, and
22 farmers (33.85%) sold most of his coffee to the exporter with an average
amount of coffee to middlemen at 565.98 kg and 509.83 kg to exporters from
total average production of 1108 kg per farmer and the use pattern result was
used for subsistence in daily. Economic
benefits obtained when farmers sell to middlemen was Rp212,779.65 per farmer
and the exporter was Rp158,367.49 per farmer. Factors affecting farmers
decision for determining the portion of sales seen from Likelihood Ratio (LR)
indicated that all variables were significant simultaneously, while the
individual testing for both logit model logit 1 showed the significant
variables were education (X2), and the
logit 2 significant variables were education (X2) and experience (X3).
Penulis: Wida Ayu Winarni, R
Hanung Ismono, Achdiansyah Soelaiman
Kode Jurnal: jppertaniandd150908