POLA KONSUMSI DAGING SAPI OLEH RUMAH TANGGA DI BANDAR LAMPUNG
Abstract: The study aimed to
know the pattern of beef consumption, factors that affected the demand of beef,
and the elasticity of the demand of beef. The research was conducted in the city
of BandarLampung on purpose, based on the class of underprivilage households to privilage type
III+, namely the upper class at Kemiling Permai Village of Kemiling
Subdistrict, the middle class at Labuhan Ratu Village of Kedaton Subdistrict
and the lower clas at Pesawahan Village
of Southern Teluk Betung Subdistrict. The sample in the study was 54 house
wives. The data was collected from October-November 2013. The data was analyzed
by qualitative analysis, multiple linear regression and analysis of the elasticity
of demand. The results showed as
follows. The greatest amount of beef demand in the period of July–September
2013 was 0.5-3kg per 3 month, pieces of beef that was being the most widely
consumed was chuck as much as 43.61kg per 3 month, frequency of beef
consumption as much as 1-3 times in the period of July to September 2013, and a
total of 76.64% of households chose the traditional market to buy beef. Factors affected on beef demand by households
in the city of BandarLampung were chicken prices, level of education, income
and place of purchase. The cross elasticity between broiler chicken and
domestic chickens was positive, it meant that beef was substitution stuff; and
income elasticity of the demand of beef worth positive; so that beef was normal
stuff.
Penulis: Joni Parulian, Dyah
Aring Hepiana Lestari, Rabiatul Adawiyah
Kode Jurnal: jppertaniandd140804