PERSEPSI MASYARAKAT TERHADAP PROGRAM KEMITRAAN DAN BINA LINGKUNGAN (PKBL) PTPN VII UNIT USAHA REJOSARI KECAMATAN NATAR KABUPATEN LAMPUNG SELATAN
Abstract: This research was
aimed to analyze PKBL of PTPN VII Rejosari’s Business Unit, community’s and
company’s management perception to PKBL, and the factors that influence the
community’s perception to PKBL. This research was conducted at Rejosari
Village, Natar Subdistrict, South Lampung Regency. This research used survey
method and the data was collected from April to May 2014. The research respondents were 84 households
that were chosen randomly. The data was analyzed by descriptive and path
analysis. The result showed that PKBL by PTPN VII Rejosari’s Business Unit
applied to two sectors: economic and environmental. PKBL granted directly to
the recipient and the dissemination of information through the village
officials and employees. The ccommunity’s perception of PKBL by PTPN VII
Rejosari’s Business Unit was good enough because the program was given in
various forms of assistances that was useful to community and the environment. Perception
of the company's management on PKBL was also good for helping and providing
great benefits to community and the environment. The factors that influenced to
the community’s perception on PKBL by PTPN VII Rejosari’s Business Unit were
personal age, personal educational level, and personal knowledge level. The
most influencing factor of community’s perception on PKBL was personal age.
Penulis: Tati Musoleha,
Tubagus Hasanuddin, Indah Listiana
Kode Jurnal: jppertaniandd140807