PERMINTAAN DAN KEPUASAN RUMAH TANGGA DALAM MENGONSUMSI BERAS SIGER DI PROVINSI LAMPUNG
Abstract: The objectives of
this research were to analyze the pattern of Siger Rice consumption, factors
controlling Siger Rice demand and household satisfaction of Siger Rice in
Lampung Province. This research was done in Bandar Lampung and South Lampung.
The data was collected in Mei 2015. The technique used for sampling was non
probability sampling with 60 respondents. The analysis methods used were
descriptive analysis, multiple linear regression, Customer Satisfaction Index
(CSI) and Importance Performance Analysis (IPA). The research showed that the
househould of KWT Tunas Baru consumed 5,47 kg per month,this was much than the
household of KWT Agung Lestari, 2,99 kg per month. It was related to the reason
of KWT Tunas Baru respondents (60%) consuming Siger Rice which was for health
while KWT Agung Lestari respondents (40%) consuming Siger Rice for their
custom. Consumption frequency of Siger Rice by consumerwas 8 to 12 per month.
Factors affecting the household demand of Siger Rice in KWT Tunas Baru were the
price of paddy rice, the price of fish, and the number of family member, while
in KWT Agung Lestari werethe price of paddy rice and the price of fish. The CSI
of Siger Rice in KWT Tunas Baru and KWT Agung Lestari were 73,8% and 67,8%
there were in satisfied category. According to IPA result, the attribute which
had to be the main priority of Siger Rice KWT Tunas Baru and KWT Agung Lestari
to be fixed was price.
Penulis: Sonya Liza Anggraini,
Fembriarti Erry Prasmatiwi, Indah Nurmayasari
Kode Jurnal: jppertaniandd160338