PERILAKU KONSUMSI SUSU CAIR MASYARAKAT DI DAERAH PERKOTAAN DAN PEDESAAN
Abstract: The relationship
between socio-economic factors, preference, and comparison of fluid milk
consumption behavior between urban and rural consumers were explored in this
study. The respondents were housewives or adult family member who responsible
for food shopping. Respondents had positive perception of product
characteristics and attributes. Socio-economic variables namely income,
education level and family size found significantly have relationship with
fluid milk consumption behavior. Product characteristics and attributes found
significantly correlated with fluid milk consumption behavior. This research
found highly significant difference (p<0.01) of fluid milk consumption
behavior between urban and rural respondents. This paper underlined that fluid
milk producers should maintain the continuity and quality of their products.
The government should improve their role in the mechanism of controlling and
supervising the quality of fluid milk and give guarantee in the stability of
price and equal distribution in all urban and rural areas.
Penulis: Wahyu Dyah Prastiwi,
Hery Setiyawan
Kode Jurnal: jppertaniandd160310