PENINGKATAN KUALITAS PRODUK TRADISIONAL PROL TAPE DENGAN METODE QUALITY FUNCTION DEPLOYMENT (QFD)
Abstract: Prol Tape is one of
the local traditional food products (cake) from Jember, made from fermented
cassava. Quality improvement problems were still faced by producers of prol
tape. This was due to limited information of consumers’ satisfaction factors of
this product. Therefore the evaluation of consumers’ respon was strongly needed
to know consumers’ needs in this product. Quality Function Deployment (QFD) was
used in this research to reach factors or product attributes related to
consumers’ needs of prol tape product. The result of this research found that
there were 4 attributes of consumers needs consisted of taste, colour, aroma
and texture. There were also five technical responses from producers
(production acctivities) which have close relationship to product quality.
Compared to other brands, it was found that consumers prefer to select Wika
than other brands (Sumber Madu, Primadona and Purnama Jati). From QFD analysis,
Wika could reach the target compare to others. It means that Wika has better
condition to answer consumers’ needs using tecchnical response. Some of
recommended strategies are also explained briefly in this research paper.
Penulis: Ida Bagus
Suryaningrat, Wimbi Rendra
Kode Jurnal: jppertaniandd140607
