PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN PESTISIDA DI UD. AGRIMART SEJAHTERA KOTA PANGKALAN KERINCI KABUPATEN PELALAWAN
Abstract: This research aims
to: (1). Determine the marketing mix that influence the consumers’ decisions in
purchasing pesticides at UD. Agrimart Sejahtera in Pangkalan Kerinci. (2).
Determine the constraints faced by UD. Agrimart Sejahtera in marketing the
pesticides products. In this research,
50 respondents has been selected through purposive sampling that would be
interviewed, then analyzed descriptively and used likert scale. To answer the
first goal, it has been analyzed descriptively and used likert scale. To answer
the second goal, it has been done through interview at UD. Agrimart Sejahtera
in Pangkalan Kerinci. The result of the research shows: (1). Overall the
consumers’ decision in purchasing the pesticides at UD. Agrimart Sejahtera got
an average value 195.12 that was included in “agree” categories, the consumers
were agree with the marketing mix exsisted at UD. Agrimart Sejahtera with
variable products, prices, places, promotions and services. (2). The
constraints faced by UD. Agrimart Sejahtera: (a). Constraints in limiting some
pesticides product brand from several distributors. (b). Price fluctuations
constraints from distributors. (c). Promotion constraints.
Penulis: Ari Sumantri, Susy
Edwina, Eliza
Kode Jurnal: jppertaniandd150565