PEMASARAN KARET (KAJIAN STRUKTUR, PERILAKU DAN PENAMPILAN PASAR) DI KABUPATEN KUANTAN SINGINGI PROVINSI RIAU
Abstract: Objective of this
research are to analyze market structure and market conduct at Kuantan Singingi
area. Survey method and sample determination of this research in accordance
with purposive sampling by using criteria 1-3 ha area with rubber plants life
around 10-30 years. Market seller determinated by using Snow ball Sampling
method with sample 48 farmer.
The result, ojol market acces at Kuantan Singingi area mostly consist
of from two acces. Farmer sell the ojol
through tauke and cooperative. Market structure at tauke level has oligopsoni
conduct at moderate concentration with concentration rasio below 80% that is
69,69% and market structure at factory level has oligopsoni conduct at high
concentration that is 84,04% and index Herfindahl value <1. Market conduct
from market integrity show uncomplete, while transmition elasticity has value
around 0,865 that show inelastis because it’s <1 and that’s show oligopsoni
strength and it’s caused price increment.
Penulis: Jeny Setiawan, Novia
Dewi, Didi Muwardi
Kode Jurnal: jppertaniandd150527